Writing

Notes, talks and interviews

What I have learned building products and companies in the region, shared as I go.

Building for the next 100 million Arabic speakers

Why "translate the app" is never enough, and what to build instead.

Pricing in markets where cash is still king

Three pricing experiments from Wasla, and the one that worked.

From product manager to founder, without a co-founder

An hour on hiring your first five, and on what I would do differently.

Why logistics is the region's quiet tech story

On couriers, cash on delivery and the boring problems worth solving.

The one-page product strategy

The template I use with every team I advise, with a worked example.

Angel investing without a fortune

How operators can back founders with small cheques and big help.

Want me on your stage or podcast?

I speak on product, founding in the region and angel investing, in Arabic or English.

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